Why Tweet? A picture is worth a thousand words. I came across this strategic overview provided by Ogilvy's 360 Degree Digital Influence group. It says it all. If you don't find a strategy that fits your business on this "Strategic Approach to using Twitter" you might want to revisit your plans for your business future.
Because my passion and focus are workforce trends, consider how customer relations strategy can be used to recruit and retain employees: how Twitter could be used to communicate with customers and employees during this horrific economic crisis, how you could publicize job fairs, workshops, and other events, how you could engage your customers and employees to target your legislators on work-related issues like Free Choice Act.
A related post can be found at "To Tweet or Not to Tweet."