Why are so many companies making it so hard for candidates to apply for jobs when finding qualified workers is one of the top issues keeping CEOs and HR awake at night?
Despite the investment of billions of dollars spent by employers every year on recruitment, the number one complaint of job seekers is that the employer’s career page is inaccurate. It is full of jobs that are already filled and the available information talks little about what it is like to work for the employer and why they should apply.
That’s a lot of money when interested job seekers are directed to the company’s home page, then left to their own devices to find their way to the careers section. That would be like inviting your customers to a sale but dimming the lights so that they couldn’t see where to go. If those candidates persistent enough to apply eventually pull up the careers page, they are often directed back to a third party job board or to simply submit a resume by email. Both tactics are recruitment killers.
An inexpensive and effective solution is purchasing a .jobs domain. A .jobs domain such as www.abccompany.jobs is all about telling job seekers the exact online destination for your employment opportunities.
A .jobs domain has several advantages:
Builds an employment brand.
A .jobs domain also creates a strong employment brand for your business. Your domain for your business creates an identity on the Internet so customers can find you. A .jobs domain does the same thing for job applicants. A .jobs domain helps any organization reach a targeted audience for a targeted purpose.
Optimizes for free search.
Free search has become a critically useful application of the Internet. Search engines index and then rank the website pages. But with literally tens of millions of new pages created daily, a single careers page on your company site just gets lots in the mix. The benefits of Internet marketing has proven elusive to human resources for many years. Marketing is just not what most human resources professionals had in mind when they choose that career path.
But unfortunately for those responsible for recruiting, a jobs or careers page embedded somewhere on the company’s website, takes jobseekers on a scavenger hunt without many clues. Worse, it makes it difficult for search engines to find, index, and rank. To put it another way, you become a best kept secret on the Internet.
The ability to get found by jobseekers requires that your careers page be search engine optimized and targeted. Directing jobseekers to a .jobs extension is an excellent way to differentiate your careers page from the competition and improve your search engine visibility. Best of all, you can generate more applicants directly from the search engines without paying for them!
The ability to quantify traffic from your recruitment efforts is crucial. Recruitment ads directed to third party job boards or your home page are challenging to track. And if you can’t track and monitor traffic how do you measure success of your ads. A .jobs domain allows you to easily now which ads are generating the most traffic and providing you the highest rate of return on your recruiting budget.