Radio Resumes: Will Employers Listen?

In yet another creative approach to getting a job,several radio stations across the country are offering air time – 30 second spots – to advertise pitch “why you want to hire me.”  At first I thought it was a pretty good idea. 

But then I wondered – will employers be listening?  Even though these resume ads will air during drive time, who will hear them?  Is this a great idea ….20 years too late?  Between drivers listening to their iPods and Sirius/XM, and talking on their mobile phones, will the right people even hear the resumes? 

I’m on the fence for this one.  On one hand, almost any way a job seeker can get his/her message out is a good thing.  But is there a risk you could turn a prospective employer off if you don’t make that right impression in 30 seconds?  Will employers really offer job interviews to a candidate they heard on the radio?

What are your thoughts?

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