In yet another creative approach to getting a job,several radio stations across the country are offering air time – 30 second spots – to advertise pitch “why you want to hire me.” At first I thought it was a pretty good idea.
But then I wondered – will employers be listening? Even though these resume ads will air during drive time, who will hear them? Is this a great idea ….20 years too late? Between drivers listening to their iPods and Sirius/XM, and talking on their mobile phones, will the right people even hear the resumes?
I’m on the fence for this one. On one hand, almost any way a job seeker can get his/her message out is a good thing. But is there a risk you could turn a prospective employer off if you don’t make that right impression in 30 seconds? Will employers really offer job interviews to a candidate they heard on the radio?
What are your thoughts?
Read more about “Radio Resumes Begin Airing on LA Radio Station”.